How to get found !!

Two thoughts for today :-
1. Following on from the topic of 'how to make a million' it seems that one of the thoughts is that you need a 'list'. OK - probably a very good thing but the usual questions arise - how do you generate the list - how do you get people interested enough to want to sign up - do you (or can you) use ebay - do i have a superb offer on (almost) free ebooks and reports - and on and on .......
I would like to hear from anyone who is not a guru (how do i tell they are not a guru ? - not sure - but if they dont want to show me their paypal earnings - probably a good start) and has taken up one of the many offers and used one of them to earn an income.
Look forward to your replies.

2. Ebay - how can i earn a living from ebay. anyone out there have an idea of some good sources where i can find out what is selling, ideas of prices etc etc.
Once again any help is appreciated


regards